whatchamacallit

portfolio site temp. home

http://pixelcola.net/3618/whitfield27/portfolio/home.html

thoroughly enjoyed my last semester at UWF. Time to be a grown up.

Santa Rosa Rollergirls Program

Santa Rosa Arts and Culture Foundation Brochure

Here is the brochure I started for the Santa Rosa Arts and Culture Foundation Moonshine Creek Productions but was never allowed to finish.

I don't really have anything to show for this week. I thought I would have something from my portfolio site but it's just a blank page at this point. I work best under pressure, so maybe by next Monday I'll have something up.

This week I'll be printing the pieces for my physical portfolio. It will be 8x10 which was a little tricky with some of my stuff, but I've got it figured out.

happy turkeys

This week I'll be focusing on designing my portfolio website and narrowing down which pieces I want to print.

Might have something up by the end of the week for my portfolio site.
I'll also upload my latest ads sometime this week.

this is me

I have nothing to post this week. I'm starting to sift through everything to find stuff for my portfolio.

I started my new job on Monday. I haven't had much time to do really anything. And my brother came in from Hawaii yesterday. It's been months since I last saw him. He's a welcome distraction from the stress of last minute projects.

There are four ads due Monday for my Advertising Strategy and Tactics class. I haven't started on them yet, so that will be my main focus for the rest of this week. As soon as that is out of the way I can focus on my portfolio website (also haven't started) and printing stuff for my physical portfolio.

We are working on a newsletter for Publication Design. It will be due Dec. 8. Got the roughs down; today Zimmerman will be giving us a quick tutorial on setting up our newsletter in InDesign.

That's all for this week. Have a good one.



side note:
*Florida Roller Derby (aka Santa Rosa Rollergirls and Okaloosa Rollers) has dissolved. There will be no more fliers for this group unless someone else starts the team back up. I enjoyed my time as Creative Director and I have a few good pieces out of the work I did for them.

*Have not heard from the SRACF in weeks. Will probably be splitting from them. My work schedule will no longer allow me to meet with them when they want to. I did gain real life experience working with people who didn't really know what they wanted and gave me last minute stuff and then had someone else do said stuff without telling me. Lesson learned.

this week

A little late, I know. Too many things happening at once.

My to do list:
*Newsletter project for Publication Design
*4 ads for Advertising Strategy and Tactics due Nov. 22
*Portfolio site (procrastination at its best...I still haven't started)
*Work through CS5 Classroom in a Book
*Re-design Haas Center Info card (Still haven't received the original file. working on it.)
*Design recruitment flier for Okaloosa Rollers (this may not happen because the owner may be dissolving the team before it even gets started. Waiting to hear word on that.)


In other news, I got a job with the Santa Rosa County Library System. Once I graduate it will be full time. I'll mostly be working at the Gulf Breeze Library but they are also bringing me on to help with their website and some publications. I'm really excited about this because I'm starting out at the bottom of the ladder which means I can work my way up. I see myself staying with them for a long time.

SRRG fliers

SRRG Recruitment Fliers part deux

Got an email today with the below information in it. Will post new fliers when done:

Sarah,

I would like to get flyers printed with current and updated information. Would you be able to design 2 flyers for me by next week?

*One will be a full 8x10 page for us to hang up places
* the other will be a 1/4 page handout flyer for handouts

Basically they will have the same information, maybe taking some things out of the small one just so it is legible. I'm thinking lets just do it in black and white so it's cheaper, although you can design it in color just to have in case, you know?

Here is a bunch of information that we could put on it, word it however you think is best, feel free to add or subtract anything.

Santa Rosa Roller Girls

Skateland 6056 Stewart Street, Milton

Currently recruiting skaters (18+), referees (male or female, 18+), sponsorships, and volunteers

www.santarosarollergirls.com

Find us on Facebook (w/ link if necessary)

Follow us on Twitter (w/ link if necessary)

2011 Home Schedule

February 5th vs. Mobile Roller Derby

May 21st vs. Hattiesburg Hooligans

August 6th vs. Panama City Roller Derby

with more dates TBA

Human Truth Ads

just

a few things this week:

*Redesigning an information card for the UWF Haas Center over the next couple of weeks. I'll be posting images later this week.

*Working on the Santa Rosa Arts and Culture Foundation website (super slow process, client is EXTREMELY attached to many aspects of the site)

*Taking pictures at Dragonfly Gallery artist reception Friday night

*Attempt to work on my portfolio site (way behind...I haven't even started yet.)



(((((On a side note, a little humor in case this happens to you: How a Web Design Goes Straight to Hell

Publication Design - CD Package

Our assignment was to choose a song (with lyrics) and create a typographic interpretation. We had to create a CD package for our song with a booklet and CD design. The words from the song had to be somewhere within the booklet. I chose Common Reactor by the Silversun Pickups. There is a link to the song below. Common Reactor is a bit chaotic in terms of words but the music in the song is very upbeat. I chose to create something a bit chaotic but fun on the inside of the booklet. The outside of the booklet is a little more organized, but still somewhat abstract. The CD design reflects the booklet cover.



Silversun Pickups - Common Reactor

Advertising Strategy and Tactics

Our assignment was to create two spreads for Everlast.
Core message: Everlast is a serious tough brand.
Everlast is not a fancy, gimmicky, gym brand that is probably endorsed by a big name star.
Requirements:
Do not sell as a boxing product.
Ads must look similar and have a similar creative approach.
Use a metaphor technique
Must use associations-a visual or verbal metaphor


In essence we had to create two ads for Everlast workout apparel without bringing in boxing and without making it like Nike, Adidas, etc. I chose to use personification as a verbal metaphor in both of my ads. We will be evaluating our ads in class today and then will have a chance to tweak them.

Publication Design stuffs

Last week we had to turn in an identity package for a made up company that included a logo sheet, business card, letterhead, and envelope. We had to create the logo for our made up company as well. I built my camera logo in illustrator and added depth with lines of various strokes.

SRRG Recruitment flier revisions

Took ye olde flier above and made some much needed revisions. This flier was hand drawn by a member of the team and scanned in and then sent out to everyone for distribution. I was contacted this weekend with new information for the flier and I also decided to change it all to black and white.

I did a live trace in illustrator and that got rid of the yellow background, but also left some of the lines very thin. I went in and changed the stroke of most of the lines to make everything stand out a littler more. I added our website address and some update information. Below is the result.

Publication Design Event Poster

For publication design, our first assignment was to create an event poster. It is suppose to draw people in and be legible from at least 5 feet away because most people will be walking by it. We did 4 roughs before choosing a design for the poster. According to the teacher and the class, the poster wasn't as successful as it could have been. My teacher said to choose a background color other than white and text that is easier to read.

Our next assignment is an identity package. We have to create a logo and use that logo on a letterhead, business card, and envelope. This project is due on Wednesday so I'll probably post the assignment later this week.

Advertising Strategy and Tactics

For our first assignment we had to create two ads for the same product. I chose Diet Dr. Pepper. In the first ad, I used what is called a bent image. When using a bent image, you want the picture to draw the person in. In the second ad I used a bent headline. The headline is what is suppose to make the person stop on that ad. All in all, Groth thought these were pretty successful and they could probably be used as a campaign.

Our next assignment is to create a spread for Everlast. I'll post the final product sometime next week.

Santa Rosa Arts and Culture Foundation (SRACF)

I ended up working at the SRACF on Friday for about six hours. I downloaded new software to their computer and helped them get started on a few things that they needed. We started printing out fliers and stickers to promote "Family Reunion."

I'm in the beginning stages of the playbill for "Family Reunion." It is a little frustrating because they want me to build it in Microsoft Publisher so they can open it on their computer and do any necessary edits.

I talked to the PR/Publicity Chairman for SRACF/Dragonfly Gallery. She has a strong 'printers' background and she said she would like to teach me on the side. The President of the SRACF is going to be training me in various areas of print/advertising as well. It's exciting to be learning from two people who have a lot of experience.

On a side note, I will be posting some work from my Advertising Strategy & Tactics class and my Publication Design class later this week.

that time i forgot...

So I haven't had a single blog post since this class started at the end of August. Oops.

Here's the plan:

I'm working with the Santa Rosa Arts and Culture Foundation on publications. The most current is a playbill for "Family Reunion." It's going to be a quick project because the play is the first weekend in October and they just asked me to work on it Friday, September 3. After I finish this project, I'll be working on publications for the Dragonfly Gallery and the SRACF in general. They also asked me to help with the website on the side, although what I do with it is very limited because they are very attached to the colors and layout.

www.sracf.org

This is going to be a long term thing as in I'll be continuing on with them after I graduate. I think it's exciting because I really would like to help promote the arts in Santa Rosa County.

I am also working with the Santa Rosa Rollergirls, a local roller derby team in Milton. I used to skate with them and I am now their current Creative Director. Since they just started up, they haven't exactly told me everything that entails. I did a program for their bout in July and a few recruitment posters in May but other than that, I haven't had much to do. Things should start picking up around October with the possibility of a Halloween themed bout. This is also a long term deal and I'll still be working with them after I graduate as well.

Other than that I'll have a lot of projects for my other classes: Advertising Strategy and Tactics & Publication Design. I'll try to remember to post projects on the blog for everything I do.