Our assignment was to create two spreads for Everlast.
Core message: Everlast is a serious tough brand.
Everlast is not a fancy, gimmicky, gym brand that is probably endorsed by a big name star.
Requirements:
Do not sell as a boxing product.
Ads must look similar and have a similar creative approach.
Use a metaphor technique
Must use associations-a visual or verbal metaphor
In essence we had to create two ads for Everlast workout apparel without bringing in boxing and without making it like Nike, Adidas, etc. I chose to use personification as a verbal metaphor in both of my ads. We will be evaluating our ads in class today and then will have a chance to tweak them.
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