Tuesday, September 21, 2010

Advertising Strategy and Tactics





For our first assignment we had to create two ads for the same product. I chose Diet Dr. Pepper. In the first ad, I used what is called a bent image. When using a bent image, you want the picture to draw the person in. In the second ad I used a bent headline. The headline is what is suppose to make the person stop on that ad. All in all, Groth thought these were pretty successful and they could probably be used as a campaign.

Our next assignment is to create a spread for Everlast. I'll post the final product sometime next week.

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